5 tips for getting the most out of your product photographs

 

5 tips for getting the most out of your product photographs

and getting the most out of your product shoot

_

When you are selling products through an online store or showcasing them to wholesalers via email, you need to answer questions about your products before your customers and buyers need to even ask them. One way to do this is through powerful, clear product imagery. It’s not only nice to have beautiful professional product photographs, but a commercial necessity when you’re selling product in 2D online.


 
Sentiens-hot-yoga-mat.jpg
 

Tip One

Capture your each of your selling points visually

Make a list of the physical selling points of your products and capture each one in photographs. Don’t expect your buyer to read through the product descriptions in fine detail - show them your product specs too. Thickness. Width. Length. Texture. Colour. Make sure that are the selling points all captured clearly and shown beautifully.


Tip two

Show your product from a variety of angles or usage occasions

Your buyer will not be able to experience what it’s like to pick up your product, feel it and look at it from all angles. Taking all of the guessing out of online and digital shopping experiences becomes the job of your product photographs. Showing your buyer your products from all angles helps to mitigate feelings of uncertainty. Include interior and exterior photographs of your product if that’s applicable. Include packaging if it’s part of your unique offering.


Tip three

Show all varieties clearly

If you offer your products in different colours or materials, make sure that you capture these. Your buyers need a clear showcase of what you’re offering - they shouldn’t have to guess or email to ask. Unanswered questions are frustrating and can slow sales or, worse, put buyers off their shopping experience completely.


YOGA-BRAND-TOOLS.jpg

TIP FOUR

Capture your products on a solid, single colour background

Your products need to be the primary focus of your product imagery and it is not effective to have competing backgrounds. Make sure that when your buyers are looking for paired down product photographs that show the product as they’ll be receiving it, that’s what you’re giving to them. Products on a white background are often requested by magazines and publications, so opt for a white background option if you’re able to.


TIP FIVE

Prepare a shot list and share it with your photographer

Photoshoots whizz by in a blur. There’s always a lot going on and it’s easy to forget things. A simple shot list that itemises every shot you want to get will help to avoid disappointment once the shoot is finished. Whether you physically tick off your shot list or get your photographer to do so - someone should be making sure that each desired photograph is being got.


share these lessons

 
Claire Keet