Yoga + Retail Industry


The Project

Desha is a South Africa yoga retail brand selling locally crafted yoga props. Desha is the Sanskrit word for ‘space’ or ‘place’ and is used to describe the quiet inner space cultivated through mindfulness and meditation. We wanted the desha website to visually reflect this core value - that of space - both spiritual and physical. Desha founder, Naomi, needed a sales channel that could fit around her busy teaching schedule and allow her the flexibility and ‘hands-off’ freedom that an online shop affords. What better brand tool than a functional e-commerce store!

The Deliverables

  • Online Store Design