The Balance Group

Wellness Industry

The Balance Group

The Project

The Balance Group's integrated approach to physical rehabilitation is positioned at the intersection of Eastern and Western treatment philosophy. The team offers a bespoke, balanced mix of movement therapies - yoga included - to treat perfectly suit their clients specific needs. The Balance Group sought BorisHenry’s services to create a brand identity that would encompass this distinctive approach to rehabilitation. The founders have a clear vision to become an industry forerunner in South Africa and their branding needed to reflect innovation, strength, quiet confidence and, above all, balance. 

The Deliverables

Logo

Brand tools

Marketing material

Responsive website design